Category: KPIs & Metrics

Attribution Modeling for Ecommerce: Which Model Actually Works in 2026

Attribution modeling is the process of assigning credit for a sale or conversion to the different marketing touchpoints a customer interacted with before purchasing....

Ecommerce Metrics and KPIs: The 15 Numbers That Actually Matter

Ecommerce metrics are the quantitative measurements that track how an online store performs across acquisition, conversion, retention, and profitability. Most stores track too many...